Overview

Worked with our design team and Koto, a stellar branding agency, to envision the future of our brand.

We evolved from Captions to Mirage, and in doing so wanted to reject the stale purple gradients that started to become associated with AI slop. Our new brand evokes a desert mirage, with some very fun sand inspired graphics and sunrise inspire gradient animations.

I helped bring our site to life by contributing some components in Figma and in React.

Overall, our new brand sets us up for the future by breaking out from the noise of AI generated landing websites that have flooded our competitive space.